5 Website Design Mistakes That Are Killing Your Conversions

Website design mistakes hurting conversions? Your website should work as your hardest‑working salesperson — nurturing leads, showcasing credibility, and inspiring trust. But even the most visually appealing websites can fail to convert when design decisions ignore user behavior.

At Consort Creative, we specialize in building high‑performing WordPress websites that don’t just look great — they convert. Here are the five most common design mistakes costing established businesses valuable opportunities.

You Confuse Design with Strategy

A visually stunning site means nothing if it doesn’t connect to business goals. Design should support the strategy — guiding users toward key actions, not away from them.
Fix: Start every redesign with brand strategy and user journey mapping before touching visuals.

Your Homepage Lacks Focus

If everything is important, nothing is. Overloaded layouts, multiple CTAs, and vague hero text leave visitors unsure what to do.
Fix: Identify one core goal — call, book, or download — and make it crystal‑clear above the fold.

Your CTAs Don’t Stand Out

Muted buttons, generic phrases (“Learn More”), or too many options can stall conversions.
Fix: Use contrasting, accessible color palettes. Replace weak text with action‑oriented copy: “Book a Consultation,” “Start Your Project.”

You’re Too Wordy (or Too Thin)

Long paragraphs without structure lose attention. Too little text kills SEO and clarity.
Fix: Balance visual hierarchy — short paragraphs, bold headers, clear spacing. Every line should clarify who you are and why it matters.

You Ignore Performance

Slow load times and poor mobile optimization destroy both rankings and trust.
Fix: Compress images, implement caching, and build on lightweight WordPress themes.
At Consort Creative, our development process blends brand storytelling with technical optimization — so your site performs as beautifully as it looks.

Conclusion

Website design mistakes hurting conversions? Your website shouldn’t just exist — it should convert.
If your site isn’t bringing in quality leads, it might be suffering from one (or all) of these mistakes.
Let’s fix that. Book a Discovery Call with Consort Creative to turn your website into your best business tool.