03 - GROW SERVICES

SEO & AI Search Optimization
For Small Businesses

A great brand no one finds is a missed opportunity. We fix that.

Building a beautiful brand and website is only the beginning. The real work is making sure the right people find it. As an AI search optimization agency built specifically for small business budgets, we grow your reach across the full spectrum — from traditional SEO services for small business to Generative Engine Optimization that most agencies haven't even heard of yet.

START GROWING

Back to Discover

DESIGN STAGE INCLUDES

• SEO

ORGANIC

• AI SEO / GEO

FUTURE

• Content Marketing

Authority

• Social Media

PRESENCE

• Paid Advertising

REACH

• Generative Image Opt.

VISUAL AI

Visibility on every frontier.

Getting found is half the battle. Staying found — and being found in every place your customer is looking, including through generative engine optimization and AI search — is the full game. We play the full game.

- WHAT WE DO

The Full Grow Suite

From traditional SEO to the cutting edge of AI-driven search — every Grow service is designed to put your business in front of the right people at the right moment.

🔎 SEO Services for Small Business — Rank Where Your Customers Are Searching and Stay There

Rank where your customers are searching — and stay there

SEO services for small business aren't about gaming algorithms. They're about making sure Google can clearly understand who you are, what you do, and who you serve — and then presenting that information in the way most likely to earn a high ranking and hold it.

WHAT's INCLUDEd

✓ Full technical SEO audit and fix implementation

✓ Keyword research and content strategy

✓ On-page optimization (all pages)

✓ Local SEO setup (Google Business Profile)

✓ Monthly reporting with clear, plain-English insights

🤖 Generative Engine Optimization for Small Business — Get Found in ChatGPT, Google AI Overviews, and Perplexity

We are one of the only AI search optimization agencies in the country building this capability specifically for small business budgets — not enterprise clients with six-figure retainers.

Generative engine optimization for small business is no longer optional — it's here. Google AI Overviews, ChatGPT search, Perplexity, and voice search are delivering answers to your customers without them ever clicking a traditional search result. If your business isn't structured to be cited by these AI systems, you're invisible in a growing share of the market.

WHAT's INCLUDED

✓ AI search visibility audit (ChatGPT, Perplexity, Google AI)

✓ Structured data and schema markup implementation

✓ FAQ and entity content optimization

✓ AI-citation-ready content strategy

✓ Monthly AI search performance tracking

🖼️ Generative Image Optimization

Make your images visible to AI — not just to humans

AI search systems increasingly surface images alongside text answers — and they select those images based on how well the image, its alt text, its file name, and its surrounding content are structured and described. Generative Image Optimization ensures every image on your website is structured, labeled, and described in a way that AI systems can understand, classify, and surface in visual results. For eCommerce businesses and service businesses with strong visual components, this is a significant and underutilized competitive advantage.

WHAT's INCUDED

✓ Full image alt text audit and rewrite

✓ Image file naming convention implementation

✓ AI-optimized image caption strategy

✓ Structured data for product and service imagery

✓ Google Images and AI visual search optimization

📝 Content Marketing

Build authority, drive traffic, and give your customers a reason to come back

Content marketing is the most durable investment in digital marketing — because good content compounds over time, building authority and driving traffic for months or years after it's published. We build content strategies rooted in your audience's actual questions and your brand's genuine expertise. Then we produce the content that answers those questions better than anything else in your market. The result is increased organic search rankings, improved AI search visibility, and a growing reputation as the go-to authority in your space.

WHAT'S INCULDED

✓ Content strategy and editorial calendar

✓ SEO-optimized blog posts and articles

✓ Landing page content for targeted campaigns

✓ Email newsletter content and strategy

✓ Case studies and client success stories

📱 Social Media Marketing

Build a consistent presence on the platforms your customers actually use

Social media for small businesses doesn't mean being on every platform — it means being consistently excellent on the right ones. We identify the platforms where your audience actually spends time, build a content strategy that fits your brand voice, and either manage your presence directly or equip your team with the frameworks to manage it themselves. Every piece of social content we produce is designed to feel native to the platform, reflect your brand identity, and drive traffic back to your owned channels.

DELIVERABLES INCLUDED

✓ Platform strategy and channel prioritization

✓ Content calendar (30, 60, or 90-day cycles)

✓ Branded template library for consistent visuals

✓ Copywriting for posts, captions, and stories

✓ Monthly

📣 Paid Advertising

Put your brand in front of the exact people ready to buy — right now

Organic growth takes time. Paid advertising delivers results while you're waiting for the long game to pay off. We run Google Ads, Meta Ads (Facebook and Instagram), and targeted display campaigns — built around your brand positioning, your audience profiles, and your specific business goals. We don't set campaigns and walk away. We monitor, optimize, and report every month — and we always tell you what the money is doing and whether it's working.

DELIVERABLES INCLUDED

✓ Campaign strategy and audience targeting setup

✓ Ad creative design (visual and copy)

✓ Google Ads and/or Meta Ads management

✓ A/B testing for continuous optimization

✓ Monthly performance report with clear ROI tracking<

- NEW SERVICE SPOTLIGHT

Google Isn’t the Only Search Engine Anymore. Is Your Business Showing Up?

More of your customers are getting answers from ChatGPT, Perplexity, and Google AI Overviews — without ever clicking a traditional result. Our AI SEO and Generative Image Optimization services are built for small businesses who want to be visible on every search frontier — not just the one that existed five years ago.

AI SEO

GEO

Google AI Overviews

ChatGPT Search

Image Optimization

Schema Markup

LET'S BUILD YOUR GROWTH SYSTEM

🤖

AI SEO READY

- HOW IT WORKS

The Growth Engine

Growth isn't a one-time campaign — it's a compounding system. Here's how we build it.

Growth Audit

We start with a full audit of your current visibility: SEO health, keyword rankings, AI search presence, social performance, and paid channel performance. This is your baseline — and the foundation for your growth plan.

WEEK 1

Strategy Build

We build a 90-day growth plan specific to your business, market, and budget. You see exactly what we're doing, why we're doing it, and what we expect it to produce. No mystery. No magic.

WEEK 2

Refinement & Approval

We implement, launch, and actively manage your growth channels. SEO work compounds in the background while paid campaigns drive immediate traffic. AI SEO optimizations run in parallel. Everything is tracked.

ONGOING

Monthly Review

Every month you receive a plain-English performance report: what moved, what didn't, and what we're adjusting. No vanity metrics — only the numbers that reflect real business impact: traffic, leads, and conversions.

MONTHLY

- THE REALITY

A Beautiful Brand No One Finds Is a Missed Opportunity.

We've seen it happen too many times: a business invests in a beautiful brand and a great website — and then waits for the customers to show up. They don't. Not without a deliberate, consistent, strategy-driven effort to get in front of the right people in the right places.

The Grow stage is where everything you built in Discover and Design starts producing a measurable return. SEO builds your long-term organic presence. Paid advertising delivers results while the organic strategy matures. Content marketing builds the authority that makes both work better. And AI SEO ensures you're visible in the search landscape of the future — not just the past.

Growth isn't luck. It's a system. And we build the system.

START GROWING TODAY

- WHY IT WORKS

Growth Is a System, Not a Campaign..

Single campaigns produce single results. Systems produce compounding results. Every service in our Grow stage is designed to work together — SEO and content build authority, paid ads amplify what's working, and AI SEO ensures you're capturing the traffic that traditional optimization misses.

Clients who complete all three stages — Discover, Design, and Grow — see the highest results, because every growth channel is built on a brand that was designed for the exact audience we're now targeting.

LET'S BUILD YOUR GROWTH SYSTEM

Average increase in organic website traffic within 6 months of SEO engagement

90day

Average time to first measurable ranking improvements from our SEO implementation

AI+

We optimize for traditional search AND AI-generated search — future-proofing your visibility

100%

Transparent reporting — every month you see exactly what your investment is producing

- CLIENT RESULTS

We went from invisible on Google to fully booked in under 90 days. Consort's SEO work was different from anything I'd seen — they didn't just chase keywords, they made sure our entire site told a consistent story that Google trusted. The results speak for themselves.

KEVION WESTON

Owner, Shape2Tone

The AI SEO work Consort did was something none of our previous agencies were even talking about. Now when someone asks ChatGPT about our service category in our area, we come up. That's new business we weren't even competing for before. Worth every dollar.

FRANK FALLON

Owner, Alternative Law Mediation

- COMMON QUESTIONS

Growth Questions Answered.

Everything you need to know about SEO, AI search optimization, and how our Grow services work for small businesses.

▸What is AI SEO and does my small business need it?

AI SEO (also called Generative Engine Optimization or GEO) is the practice of optimizing your content to appear in AI-generated search results — like Google AI Overviews, ChatGPT search, and Perplexity. As more people use AI assistants to find businesses and services, traditional SEO alone is no longer enough. We offer AI SEO specifically designed for small business budgets and goals — and we're doing this work now, before it becomes the standard and before your competitors catch up.<

▸What is Generative Image Optimization?

Generative Image Optimization ensures your product and brand images are structured, labeled, and described in a way that AI search engines can understand and surface in visual results. It covers alt text, file naming, surrounding content context, structured data, and caption strategy. As AI-generated search increasingly includes imagery alongside text answers, businesses with properly optimized images gain a significant and largely untapped visibility advantage.

▸How long does SEO take to produce results?

Honest answer: traditional SEO is a 3–6 month investment before you see significant organic ranking improvements, and a 6–12 month investment before you see compounding results that meaningfully change your business. This is why we often recommend pairing SEO with paid advertising in the early months — the ads deliver immediate results while the SEO strategy builds the long-term foundation. We'll always set realistic expectations and show you progress in the interim through keyword movement, impressions data, and technical improvements.

▸Do I need to complete Discover and Design before starting Grow?

It's ideal — especially for SEO, which is most effective when your website copy is already optimized for your target keywords and your brand messaging is clearly defined. However, we can run SEO and growth services on an existing website and brand. We'll do a quick audit first to identify any foundational issues that would limit our growth efforts, and we'll be honest if we think an investment in Design work first would produce significantly better growth result

▸What's included in your monthly reporting?

Every month you receive a plain-English performance report covering: organic keyword rankings and movement, website traffic (source, volume, and trend), AI search visibility (where applicable), paid campaign performance (spend, impressions, clicks, conversions, and ROI), and specific actions we took that month with the results. We don't hide behind jargon or vanity metrics. If something isn't working, we tell you — and we tell you what we're doing about it.

- READY TO GET FOUND?

You Built Something Great. Let’s Make Sure the World Knows It.

Start with a free discovery call. We'll look at where your business stands today and map out exactly what it would take to grow.

START THE CONVERSATION

START AT DSICOVER

Free 30-min call · No contracts · No obligation · We respond within one business day.

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