Brand Strategy
Brand Guidelines vs. Brand Identity: What Small Businesses Get Wrong
You paid a designer — maybe a good one — and you got back a logo, a color palette, and…
— THE CONSORT JOURNAL
Small business branding tips, web design tips for small business, and SEO advice for small business owners — written by the people who do the work.
Brand Strategy
Why Your St. Louis Business Needs a Brand Strategy Before a Website
You’re About to Spend $15,000 on the Wrong Thing You’ve decided it’s time. The current website is embarrassing — maybe…
Consort Creative
Brand Strategy
How to Optimize Your Brand for ChatGPT and AI Overviews in 2026
Your Customers Are Asking ChatGPT Who to Hire. Is Your Brand the Answer? Picture this: A potential customer in St.…
Consort Creative
Brand Strategy
Small Business Branding Mistakes That Kill Your SEO
When Your Brand and SEO Don’t Talk to Each Other, Both Suffer You spent real money on a logo. Maybe…
Consort Creative
Brand Strategy
What Is AI SEO? A Small Business Guide to Generative Engine Optimization
Your Customers Are Asking AI Where to Find You. Does It Know Your Name? Picture this: A potential customer in…
Consort Creative
Brand Strategy
The Small Business GEO Playbook: 7 Steps to Get Your Business Cited by ChatGPT, Perplexity, and Google AI
Most of the GEO content out there is written for enterprise marketing teams with dedicated SEO staff and five-figure monthly…
Joe Abellard
Brand Strategy
Why Your Business Isn’t Showing Up in AI Search Results (And the 5 Fixes That Actually Work)
You’ve got a website. You show up on Google. But in ChatGPT, Perplexity, and Google AI Overviews — you’re nowhere.…
Joe Abellard
Brand Strategy
What Is Generative Engine Optimization (GEO) — And Why Small Businesses Can’t Ignore It Anymore
Your customers are changing how they find businesses. They’re not just typing keywords into Google and scrolling through a list…
Von Holland
Brand Strategy
How Brand Strategy Shapes Every Small Business Website
In the digital world, a pretty website isn’t enough. You might have stunning graphics and smooth animations, but if your…
Joe Abellard
Brand Strategy
5 Website Design Mistakes Hurting Small Business Conversions
Here are the five most common design mistakes costing small businesses valuable opportunities. Website design mistakes hurting conversions? Your website…