— THE CONSORT JOURNAL

Thinking Out Loud About Brand & Growth.

Small business branding tips, web design tips for small business, and SEO advice for small business owners — written by the people who do the work.

Featured image for “The Small Business GEO Playbook: 7 Steps to Get Your Business Cited by ChatGPT, Perplexity, and Google AI”
Web Design

The Small Business GEO Playbook: 7 Steps to Get Your Business Cited by ChatGPT, Perplexity, and Google AI

Most of the GEO content out there is written for enterprise marketing teams with dedicated SEO staff and five-figure monthly…

Joe Abellard

Featured image for “Why Your Business Isn’t Showing Up in AI Search Results (And the 5 Fixes That Actually Work)”
Web Design

Why Your Business Isn’t Showing Up in AI Search Results (And the 5 Fixes That Actually Work)

You’ve got a website. You show up on Google. But in ChatGPT, Perplexity, and Google AI Overviews — you’re nowhere.…

Joe Abellard

Featured image for “What Is Generative Engine Optimization (GEO) — And Why Small Businesses Can’t Ignore It Anymore”
Web Design

What Is Generative Engine Optimization (GEO) — And Why Small Businesses Can’t Ignore It Anymore

Your customers are changing how they find businesses. They’re not just typing keywords into Google and scrolling through a list…

Von Holland

Featured image for “How Brand Strategy Shapes Every Small Business Website”
Web Design

How Brand Strategy Shapes Every Small Business Website

In the digital world, a pretty website isn’t enough. You might have stunning graphics and smooth animations, but if your…

Joe Abellard

Featured image for “5 Website Design Mistakes Hurting Small Business Conversions”
Web Design

5 Website Design Mistakes Hurting Small Business Conversions

Here are the five most common design mistakes costing small businesses valuable opportunities. Website design mistakes hurting conversions? Your website…

Joe Abellard

Featured image for “Is Your Small Business Due for a Brand Refresh?”
Web Design

Is Your Small Business Due for a Brand Refresh?

Your company has grown. Your audience has changed. But your brand may have stayed the same. If your logo, messaging,…

Joe Abellard

Featured image for “SEO for Small Businesses in 2026: Google + AI Search Explained”
Web Design

SEO for Small Businesses in 2026: Google + AI Search Explained

What comes to mind when you see the letters “SEO“ ? Do you know where to focus your time and…

Joe Abellard

Featured image for “Top UX Lessons from Brand Strategy Data for Small Business”
Web Design

Top UX Lessons from Brand Strategy Data for Small Business

User experience (UX) design is no longer driven by best guesses or trends — it’s driven by data. At Consort Creative, we combine brand strategy metrics with…

Von Holland

Featured image for “Next‑Gen Responsive Design Techniques for Smart Devices in 2026”
Web Design

Next‑Gen Responsive Design Techniques for Smart Devices in 2026

Responsive design is no longer just about resizing columns. By 2026, web experiences must adapt to AI interfaces, foldable screens,…

Consort Creative

Featured image for “What’s Inside a Modern Small Business Brand Identity System”
Web Design

What’s Inside a Modern Small Business Brand Identity System

Your logo might look great. Your color palette might work well on Instagram. But if your brand elements don’t form…

Consort Creative